Small forms.
A big personality.
A ceramic shop with a tactile point of view — and a dependable shopping flow behind it.
The brief.
Make a shop for independent ceramic makers feel personal, expressive and approachable. Twelve forms in two glazes give visitors a real choice; a working catalogue, cart and order review make the concept useful to explore.
A character you can feel.
A deliberately irregular wordmark, bold soft lettering, quince yellow and deep aubergine give FORMA its own voice. Mineral backgrounds, low sunlight, throwing rings and speckled glazes bring the material close. Every product has its own photographs in both finishes, with separate detail views.
A consistent material palette carries through the collection, from the broad still life to the smallest glaze detail.
The glaze changes. The form stays.
Oat and Clay have separate SKU IDs, photographs and stock information. Choosing a glaze changes the main image, detail view, accessible selected state and URL. Labelled texture tiles make the choice understandable beyond colour alone. A keyboard-accessible image viewer opens each detail for a closer look.
A complete shopping flow.
Search, category, glaze and price filters live in the URL. The cart combines repeated additions of the same SKU, keeps different glazes separate, checks quantity limits and recalculates every amount from the catalogue.
Delivery is €5.90 below €90 and €0 from €90 in DE, NL and FR. Two Ritual Mugs (€68) plus one Pinch Pair (€24) make €92 and reach the threshold. One Pinch Pair unit includes two bowls.
A considered finishing step.
Choose pieces and glazes, review quantities and delivery, then confirm a test order. The private order page brings together its reference, status and messages. Server checks keep prices and stock consistent, including when two guests choose the last piece.
The basket supports changes of mind, keeps glaze variants distinct and updates the total as a selection grows. It stays useful when the journey moves from a product page to the wider collection.
Designed around choosing well.
Large photographs, labelled glaze tiles and clear quantities make the objects easy to compare. On a phone, the same detail remains close at hand, with an accessible basket and a focused order review.
FORMA is an independent retail study by Bureau Fast: a small collection with a distinctive voice and a thoughtful way to explore it.
Explore Daily Forms